How We Do Things

Our award-winning portfolio of booking engine solutions, and outstanding
web design and digital marketing services help you to differentiate
your business in today’s increasingly competitive marketplace.

Think Bigger. Think Direct.

As a hotelier, your main focus is filling rooms. At Roiback, our mission is to facilitate that with the maximum amount of profit for you. Our portfolio of products and services are all designed to give control back to you, maximize your profits, and establish your direct channel as a competitive platform amongst a mountain of strong brands and OTAs.

We do not prescribe to the one model fits all concept. Instead, we listen to your needs, we lead with technology, and are driven by passion. We are a global multicultural and multilingual team that is passionate about the direct channel; that understand the global and local marketplace and strive to deliver results day-in and day out.

Meet the team

click the team member for more info

Rebeca González

Managing Director

Pedro Moner

Head of Finance & Strategy

Toni Omañas

Head of Global Sales

Toni Calafat

Chief Technology Officer

Leo Llorente

Head of Product

Alan Edwards

Head of Clients & Marketing

Felipe Bravo

Head of Digital Marketing

Miguel Melero

Head of Strategic Accounts