Our award-winning portfolio of booking engine solutions, and outstanding
web design and digital marketing services help you to differentiate
your business in today’s increasingly competitive marketplace.

Our mantra

Discover your potential

We think our hotel partners are awesome, so we work tirelessly for them to discover their full potential.

We do this by helping them regain control and earn more through their direct channel with our comprehensive expertise and award-winning product and services.


Take control of your direct bookings

It’s the main reason why each and every one of us at Roiback comes to work every day and what our hotel partners experience across our services and operations.

We work with you to get to the nitty gritty of your business. This allows us to design custom-made solutions that deliver tangible results and provide a real answer to market demand.

Meet the team

Rebeca González20151201142714

Rebeca González

Managing Director
Rebeca has over 20 years’ experience within the tourism sector. She is often the first one in the office and the last one to leave and knows how to lead by example. As a boss that continuously strives for the best, she always encourages everyone to reach their potential day in and day out.
Pedro Moner20180509171936

Pedro Moner

Head of Finance & Strategy
Pedro ensures that we are always heading in the right direction. As a seasoned professional within the tourism sector, he always strives to execute the best strategy for Roiback to better serve our clients. He seems serious but in reality, he is the funniest guy around!
Antonio Omañas20181205102135

Antonio Omañas

Toni knows the ins and outs of hotel distribution and has a vast demonstrated history of working in the leisure, travel & tourism industry. He leads our sales teams across the Americas, Europe and Asia and can often be seen sharing his expertise at talks and expert panels around the globe.
Miguel Melero20181206174321

Miguel Melero

If you are a hotelier and want to work with us, Miguel is your man. He started in BC2, so he knows his stuff when it comes to market dynamics. He is passionate about our product and knows hotel distribution like the palm of his hand.
Miquel Beltrán20181207174515

Miquel Beltrán

Miquel leads our DCS’s for EMEA and LATAM. He has a strong background in finance, strategy, hospitality marketing and hospitality revenue management, and an undeniable passion for customer satisfaction!
Felipe Bravo20181209172341

Felipe Bravo

Head of RB Digital
A great guy and a digital nerd, Felipe directs our multichannel marketing, from social media, metasearch and search optimisation to everything that is in between. He is methodical and detail oriented. He says it himself: “I analyse everything. All the time.” If web traffic is what you are after, he will bring it to you.
Leonardo Llorente20181220172428

Leonardo Llorente

Head RB Lab
Leo leads RB Lab, our very own innovation test centre. He tests and tries new things. Sometimes they don’t work but other times they work wonders. He develops trendsetting tools that will bring you competitive advantage when selling direct.
Toni Calafat20181230172242

Toni Calafat

Chief Technology Officer
Toni leads a dream team of engineers and developers. He captains the creation and maintenance of websites, and of course, the evolution of our booking engine. He ensures that our technology is always ready to help you sell.