Is your hotel prepared for the mobile?20180607113633

Is your hotel prepared for the mobile?

James Metzgerjunio 7, 2018
Our colleagues Felipe Bravo and David Ezquerro, Head of Digital Marketing and Global Manager in Roiback respectively, jointly gave an excellent pres...
State-of-the-art websites focused on the consumer20180530114725

State-of-the-art websites focused on the consumer

James Metzgermayo 30, 2018
If your hotel’s website attracts visits organically or through advertising campaigns, but you can not convert those visits into profits, you ha...
Colombian hoteliers willing to digitally transform their properties20180528115801

Colombian hoteliers willing to digitally transform their properties

James Metzgermayo 28, 2018
Last week we celebrated the last working breakfast for hoteliers in Medellin, within the roadshow we have carried out in Colombia to present the count...
Prevent rate disparity20180522121306

Prevent rate disparity

James Metzgermayo 22, 2018
In recent years we have seen more and more websites of chains and independent hotels already incorporate methods to inform the customer of what the pr...
Hotel marketing in the digital age20180521122212

Hotel marketing in the digital age

James Metzgermayo 21, 2018
The Hotel Las Américas in Cartagena was the second stop of the roadshow we are carrying out with Beonprice in Colombia to present hoteliers in the co...
Tripadvisor presents their latest news at Palma HQ20180517122900

Tripadvisor presents their latest news at Palma HQ

James Metzgermayo 17, 2018
Last week we had the great pleasure to have Mercedes Sánchez, Senior Key Accounts Manager of TripAdvisor visit our headquarters in Palma. Mercedes pr...
Boost your speed and your income with the amp version of Mobilis20180511123540

Boost your speed and your income with the amp version of Mobilis

James Metzgermayo 11, 2018
We are immersed in a permanently connected world, where consumers use different devices to find what they need from anywhere. Both in the moments and ...
The benefits of A/B testing to help increase conversions20180502124500

The benefits of A/B testing to help increase conversions

James Metzgermayo 2, 2018
We call A/B test to an experiment that is applied randomly on the users of one or several websites with two variants, A and B, being one the control a...
Lopesan Hotel Group relies on us to increase sales through the direct channel20180426125704

Lopesan Hotel Group relies on us to increase sales through the direct channel

James Metzgerabril 26, 2018
The multinational corporation Lopesan Hotel Group and Roiback have signed a collaboration agreement to optimize the hotel group’s sales through...
Backhotel Lite, a successful solution for hoteliers20180426125118

Backhotel Lite, a successful solution for hoteliers

James Metzgerabril 26, 2018
The continuous changes in the hotel marketing industry require the development of new strategies in order to achieve the objectives that every hotel h...