Lopesan Hotel Group relies on us to increase sales through the direct channel

The multinational corporation Lopesan Hotel Group and Roiback have signed a collaboration agreement to optimize the hotel group’s sales through the direct channel, one of the most strategic for the company.

A total of 21 hotels in the Canary Islands, Germany, Austria and the Dominican Republic are already benefiting from this new partnership with us thanks to the implementation of Roiback’s powerful booking engine (BackHotel 4.5) on its corporate website (www.lopesan.com). Another of the services offered in the agreement is the improvement of the traffic capture strategy through advanced integration with the most important metasearch engines worldwide.

The integration of the booking engine facilitates the web user’s decision to purchase since it brings with it important improvements that simplify its use. During the brief and flexible booking process (in only 3 steps), the page shows a calendar with the availability per hotel as well as alternative dates in case the rooms are occupied on the selected days. It also offers options in other hotels of the chain based on the user’s previous searches such as the location, star category or services.

Furthermore, Lopesan Hotel Group has announced the creation and implementation of a website for the group’s new hotel project that is currently being developed in the tourist area of Playa Bávaro, in the Dominican Republic. With a 5 star category and more than 1,000 rooms, the future Lopesan Costa Bávaro resort will be the chain’s first hotel that is marketed under the Lopesan brand in this country. Although it will not open its doors until the summer of 2019, they are already promoting attractive offers through this website.

Eduardo Gómez de la Mata, Head of Ecommerce at Lopesan Hotel Group, has shown his satisfaction about the agreement. «The decision to strengthen our website and our hotel distribution systems has led us to firmly bet on Roiback, as it is a leader in the sector and has shown full involvement and support with the project from day one

Our Managing Director, Rebeca González, has highlighted the importance of the agreement with Lopesan Hotel Group: «It is a real privilege for Roiback to have been chosen as a strategic partner by Lopesan Hotel Group, one of the most important chains in Spain and with a clear international projection. We are already working together to improve and increase their online business and we are convinced that the results will be magnificent

James Metzgerabril 26, 2018

James Metzger

Senior Marketing & Communications Manager. James is an experienced Marketing & Communications professional with over 10 years experience within marketing and branding.