Mobilis, the perfect solution for the mobile channel

  • Users increasingly choose mobile devices to search and make decisions when making a reservation at a hotel.
  • Roiback, specialists in powering direct sales for hotels, presents MOBILIS, a mobile solution to streamline the booking process and facilitate direct salesthrough the smartphone.
  • During the event of FITUR, the business managers of Roiback and Google will share their knowledge on digital transformation in the tourism sector.


Roiback, specialists in powering direct sales for hotels, presents MOBILIS during the event of the International Tourism Fair (FITUR) – which will take place from January 17-21 in Madrid -, a new solution for hotels to improve their direct sales through the smartphone.

More and more users are choosing mobile devices to access the hotel website when making a reservation. The rise of mobile searches is a reality and it is estimated that 51.3% are made through smartphones and tablets, while 48.7% do so through computers.


MOBILIS is an important leap in the management of the direct mobile channel, since it has 100% usability designed for smartphones, so it is very easy to use and is similar to an APP, but without the need to download. Its design is simple, so it makes the booking process faster and it can be done in just three steps, with all the power of the Backhotel engine 4.5.

Also, another of the main features of MOBILIS is its high response speed. Roiback’s websites include Google’s AMP technology as a formula to dramatically increase loading speed and, in turn, as a fundamental factor to avoid user abandonment and improve organic positioning in Google searches.


On the other hand, and also within FITUR, the business directors of Roiback and Google will share their knowledge on the digital transformation of the tourism sector, business opportunities in the digital world and the impact of technology on the recognition of the brand.


James Metzgerenero 16, 2018

James Metzger

Senior Marketing & Communications Manager. James is an experienced Marketing & Communications professional with over 10 years experience within marketing and branding.