Roiback presents its strategy and latest developments at FITUR 2018

We got off to a great start in this edition of Fitur with the ceremony of the BlueBay Travel Awards 2018, where we won the prize in the category of «Best Hotel Booking Solution», for its state-of-the-art technology, easy usability, rapid implementation and functionality.

The event held at the Casino de Madrid that serves as a prelude to Fitur, gathered 240 guests from different fields such as, tourism, business and political at a national and international level.

This year at Fitur we inaugurated a new stand with an attractive design and a powerful corporate video that caused a very pleasant impression to all passers-by. We had wide spaces available in which we carried out hundreds of business meetings with our collaborators and with potential clients during the three days of the trade fair.

Fitur is the perfect place to present the new trends, study new projects, greet colleagues and exchange opinions. Many representatives and agents of the sector came to our stand to know firsthand our innovative products designed to increase and enhance the direct channel of the hotels.

The main developments we presented this year in Fitur were our market-leading booking engine, BackHotel 4.5, the MOBILIS solution and the latest version ofBackHotel Lite.

Our booking engine, BackHotel 4.5, which is achieving conversion improvements of 10% average on the websites and has become a leading tool in the sector and has been awarded for its unrivalled performance.

MOBILIS, created in our Roiback Lab, is a specialized solution for mobile devices that represents an important jump in the management of the direct channel mobile and that stands out for its optimal design, easy usability and high speed.

BackHotel Lite, the Pocket Edition version of our booking engine designed to meet the needs of independent hotels and small chains.

On the other hand, our relationship with Google is being strengthened day after day and together we work for the optimization and correct use by the hotels of the powerful tools from Google such as Google AdWords and Google Hotel Ads, among others, with the main objective of improving their direct bookings.

Thanks to this close collaboration that we are sharing with Google, we jointly celebrated the event «Lunch & Networking.” It was a great success of attendance and we were able to learn more about the digital transformation, the business opportunities in the digital world and how to power the brand, among other interesting things.

And finally we said goodbye to Fitur in style with the participation in Wanderlust Madrid 2018, event held at the Teatro Gran Maestre, where we collaborated with this different and easygoing experience that brought together 400 people among professionals, CEOs and senior executives from the travel industry.


James Metzgerenero 26, 2018

James Metzger

Senior Marketing & Communications Manager. James is an experienced Marketing & Communications professional with over 10 years experience within marketing and branding.