The hotel chain in Rome, Leonardi Hotels, partners with Roiback to increase its direct channel sales

The Italian hotel chain, Leonardi Hotels, and Roiback, leading specialists in powering direct sales for hotels, have just successfully started a collaboration agreement that allows the hotelier group to optimize its sales through the direct channel.

A total of 10 hotels from the chain Leonardi Hotels, located in the city center of the Italian capital, are already benefiting from this new partnership with Roiback. The agreement allows to publish the new corporate website together with the last edition of Roiback’s internationally awarded booking engine (BackHotel 5.0), the live publications of the individual websites of all their hotels, and also to significantly improve the strategy to drive more traffic through an advanced integration with the top metasearch engines in the world.

Our Sales Manager in Italy, Lamberto Livraghi, one of the main architects of the collaboration agreement reached with the Italian hotel group, said that “it is a great satisfaction for Roiback to have been chosen by Leonardi Hotels as a strategic partner and we are already working closely to improve and increase the online business and obtain great results.”

Thanks to this important agreement, Roiback increases its presence in the transalpine country where it offers its services and solutions to many hotels since its inception.

“For us it is key that hoteliers feel the closeness and continued and personalized attention of Roiback. By collaborating closely, we can optimize the direct channel and know in detail its needs and the performance of its websites in order to provide solutions that help maximize sales,” stated Lamberto.

Irene Arribasseptiembre 2, 2019

Irene Arribas

New Media & Content Executive. Irene (BA in Journalism) knows that her passion is the world of communications and public relations. She thinks the key to succeed in this field is as simple as 'being happy and inspire.'