¡Importante novedad! Google comienza a mostrar anuncios gratuitos dentro de Google Hotel Ads20210309153334

¡Importante novedad! Google comienza a mostrar anuncios gratuitos dentro de Google Hotel Ads

marzo 9, 2021
En Roiback Digital, la división de Roiback especializada en marketing digital nos encontramos en una búsqueda constante de novedades, pruebas y nuevas...
Como el diseño y la usabilidad pueden aumentar la conversión20201112152904

Como el diseño y la usabilidad pueden aumentar la conversión

noviembre 12, 2020
Hoy, jueves 12 de noviembre se celebra el día internacional de la usabilidad. Y yo, Raquel Lerones, Directora Creativa y Usabilidad de Roiback, estoy ...
Historical low costs and rising reservations. There is no better time to invest in Google Ads.20200526102851

Historical low costs and rising reservations. There is no better time to invest in Google Ads.

mayo 26, 2020
To bid or not to bid, that is the question. Should we start investing in Google Ads or wait? Our adaptation of the famous Shakespearean line from Haml...
Do not cancel, postpone: quick and simple solutions to achieve it20200415112800

Do not cancel, postpone: quick and simple solutions to achieve it

abril 15, 2020
For a few weeks now, at Roiback – leader in the management of the direct channel of hotel sales – we offer our Booking Center module free ...
10 reasons why your hotel should have a loyalty program20200113084514

10 reasons why your hotel should have a loyalty program

enero 13, 2020
No direct sales strategy that is put into practice by a hotel makes sense if the correct actions are not taken to get the customer to return. Loyalty ...
Activate Room Booking Module (RBM) from Google Hotel Ads20190924113628

Activate Room Booking Module (RBM) from Google Hotel Ads

septiembre 24, 2019
As we reported a few weeks ago, Roiback has been the first Spanish tech company and one of the first in the world to integrate directly with BoG (Book...
Rate cocktail20190801120912

Rate cocktail

agosto 1, 2019
Sell the right product, to the right customer, at the right time and at the right price! We have all heard this mantra several times, many of them wit...
Your hotel technology ‘al dente’20190614104810

Your hotel technology ‘al dente’

junio 14, 2019
Spaghetti! In an environment of technological development, we use the term spaghetti when we find a complex situation, disorganized and difficult to s...
What is the key for driving your direct hotel sales in Google Ads?20190524114147

What is the key for driving your direct hotel sales in Google Ads?

mayo 24, 2019
Do not limit your hotel brand impressions and fight for your ad position. According to Google and its recent studies 20% of direct sales come from use...
Google redesigns search results for mobile devices20190523000003

Google redesigns search results for mobile devices

mayo 23, 2019
Google is rolling out the search redesign for mobile devices these days, modifying the «Ad» label from to black and highlighting the URL visible at th...
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