Marketing and hotel marketing, a necessary thought20180622110719

Marketing and hotel marketing, a necessary thought

James Metzgerjunio 22, 2018
It is evident, and no one can deny it, that the ways hotels are commercialized have changed and marketing strategies have also changed. But, in the me...
Simple tips to improve the direct sales of a hotel20180613112239

Simple tips to improve the direct sales of a hotel

James Metzgerjunio 13, 2018
It is quite simple, there is a magic and infallible formula: Visits x Conversion x ADR = Success In reality is not as easy as a simple formula on a pa...
State-of-the-art websites focused on the consumer20180530114725

State-of-the-art websites focused on the consumer

James Metzgermayo 30, 2018
If your hotel’s website attracts visits organically or through advertising campaigns, but you can not convert those visits into profits, you hav...
Prevent rate disparity20180522121306

Prevent rate disparity

James Metzgermayo 22, 2018
In recent years we have seen more and more websites of chains and independent hotels already incorporate methods to inform the customer of what the pr...
Backhotel Lite, a successful solution for hoteliers20180426125118

Backhotel Lite, a successful solution for hoteliers

James Metzgerabril 26, 2018
The continuous changes in the hotel marketing industry require the development of new strategies in order to achieve the objectives that every hotel h...
How to promote your hotel to a more environmentally conscious consumer20180418082710

How to promote your hotel to a more environmentally conscious consumer

James Metzgerabril 18, 2018
THE FACTS Going green is on the rise and it looks like it’s here to stay! 87% to be exact. Don’t miss it, 87% of global travellers say they want to tr...
10 artificial intelligence applications you already use (and maybe you don’t know)20180413082157

10 artificial intelligence applications you already use (and maybe you don’t know)

James Metzgerabril 13, 2018
  1 – VIRTUAL ASSISTANTS Some of you will know them. They are called Siri (Apple), Alexa (Amazon), Cortana (Microsoft), Google Now, etc. Ve...
The value of people in agile methodologies20180406085359

The value of people in agile methodologies

James Metzgerabril 6, 2018
WHAT IS AGILE? Lately we are hearing all around us the words agile, agility, agile methodologies, etc. But what exactly is this agile thing all about?...
Ve gives us the recipe for programmatic advertising20180307093208

Ve gives us the recipe for programmatic advertising

James Metzgermarzo 7, 2018
Recently a representation of our worldwide partner, Ve, visited our offices in Palma de Mallorca to set up the common strategy for the upcoming months...
A hotelier’s marketing handbook for Valentine’s Day20180213124531

A hotelier’s marketing handbook for Valentine’s Day

James Metzgerfebrero 13, 2018
Valentine’s Day has arrived, and with another holiday comes another opportunity to take advantage of the unique opportunities to produce fresh marketi...