Roiback offers a pioneering advisory service in sustainability and social responsibility for the hotel sector

  • Roiback offers this advisory service in collaboration with Ético and Bioscore – companies specialized in sustainability and social responsibility for the hotel sector.
  • Hotels will receive service, advice and specialized tools to define and implement a sustainability and social responsibility plan in an agile and effective way.
  • Roiback is the first booking engine to offer a service of this type, which demonstrates its firm commitment to sustainability and social responsibility as a competitive advantage in the hotel sector.

    Roiback, a leading specialist in the management of the direct hotel sales channel, is launching an advisory service on sustainability and social responsibility together with Ético and Bioscore – companies specialized in sustainability for the hotel sector.

    In a clear commitment to sustainability as a key element in the tourism sector, Roiback – together with Ético and Bioscore – will offer hotels specialized advice and tools to implement a sustainability and social responsibility strategy, from the definition of the starting point, objectives and KPIs, to communication with the market.

    Environmental conservation has become a vitally important issue in our societies. And implementing a sustainability and social responsibility strategy will help hotels to capture a growing market demand, and above all, to gain the loyalty of travelers who are increasingly aware and demanding in environmental matters.

    The tourism sector – undoubtedly a major source of jobs and economic growth – contributes 5% of global greenhouse gas emissions (Cambridge Institute for Sustainability Leadership 2019).

    The World Tourism Association indicates that in order to comply with the Paris Agreement, the hotel sector must reduce its emissions per room per year by 90% by 2050, compared to 2010 levels.

Roiback, Ético and Bioscore organized a webinar to present the keys to this pioneering advisory service in sustainability and social responsibility.

Rebeca González, Managing Director of Roiback: “Without sustainability there will be no tourism in the future. And at Roiback we are once again setting the trend, being the first booking engine in the market to offer a specialized service in terms of sustainability”.

Laura Garrido, Ético’s CEO: “Due to the transversality of the sector, tourism companies play a fundamental role in creating more sustainable and healthy destinations. Hotels must take care of their relationship with the environment because the attractiveness of their own activity depends on it. Sustainability is today a necessity to ensure the prosperity of the sector. That is why we at Ético want to accompany companies on this path”.

Víctor Monzón, Bioscore’s CEO: “Now more than ever, hotels are becoming aware that sustainability is not optional. Together with Roiback and Ético we reinforce our commitment to highlight the importance of this new criterion when booking accommodation. For hotels, being able to count on this competitive advantage is undoubtedly something that takes on great relevance in view of the recovery of the sector”.

Laura Oliver BeltránMay 26, 2021