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Gift experiences: a powerful tool to diversify your revenue streams and increase your profitability20211014105353

Gift experiences: a powerful tool to diversify your revenue streams and increase your profitability

Laura Oliver BeltránOctober 14, 2021
The sale of hotel experiences, such as SPA, romantic dinners, themed events, concerts or day passes, is part of the commercia...
Rebeca González discusses new post-pandemic distribution strategies20211005113018

Rebeca González discusses new post-pandemic distribution strategies

Laura Oliver BeltránOctober 5, 2021
Rebeca González, our Managing Director of Roiback sits down to talk with José Godoy from Hosteltur. Today, in this interview,...
Bioscore, our strategic partner, announces new alliance with NH Hotel Group20211004113412

Bioscore, our strategic partner, announces new alliance with NH Hotel Group

Laura Oliver BeltránOctober 4, 2021
Bioscore, Roiback’s strategic partner for the implementation of sustainability programs, has announced a partnership wi...
Tripadvisor Plus changes: What are they and how do they impact your hotel?20210930115518

Tripadvisor Plus changes: What are they and how do they impact your hotel?

Laura Oliver BeltránSeptember 30, 2021
Since its launch, and as hotels and large chains joined, the Tripadvisor Plus subscription program has had a remarkable impac...
Local SEO: What is it and how does it help you get more organic traffic to your hotel website?20210921120919

Local SEO: What is it and how does it help you get more organic traffic to your hotel website?

Irene ArribasSeptember 21, 2021
Local SEO is an increasingly important element of SEO (Search Engine Optimization), and aims to make your hotel appear in the...
Roiback strengthens its team and establishes itself as a benchmark for direct sales in Portugal20210917075538

Roiback strengthens its team and establishes itself as a benchmark for direct sales in Portugal

Laura Oliver BeltránSeptember 17, 2021
Roiback – a technology company specialized in the management of the direct hotel sales channel – strengthens its ...
5 steps to implement a sustainability strategy for your hotel 20210915081810

5 steps to implement a sustainability strategy for your hotel 

Laura Oliver BeltránSeptember 15, 2021
At Roiback we are committed to the environment and social responsibility. We transfer this commitment to our internal policie...
Sojern and Roiback partner to help hoteliers increase direct bookings and profitability20210907085411

Sojern and Roiback partner to help hoteliers increase direct bookings and profitability

Laura Oliver BeltránSeptember 7, 2021
Sojern, a leading provider of digital marketing solutions for travel, and Roiback, a market-leading technology company specia...
Roiback integrates with FlexMyRoom to ensure secure sales and protect the hotelier from cancellations20210824083253

Roiback integrates with FlexMyRoom to ensure secure sales and protect the hotelier from cancellations

Laura Oliver BeltránAugust 24, 2021
Roiback, a leading specialist in the management of the hotel direct sales channel, integrates with FlexMyRoom to offer hoteli...
Roiback and Hijiffy’s integration: increasing direct bookings with ai-technology20210727090919

Roiback and Hijiffy’s integration: increasing direct bookings with ai-technology

Laura Oliver BeltránJuly 27, 2021
Hotels using Roiback’s booking engine will be able to seamlessly implement HiJiffy’s virtual assistant, offering ...
Practical guide to choose a chatbot for your hotel website20210720084025

Practical guide to choose a chatbot for your hotel website

Laura Oliver BeltránJuly 20, 2021
A chatbot with advanced technology and with a proper configuration is able to solve more than 80% of the doubts and queries m...
The 5 facts that will make you want to offer flight+hotel on your website20210713085524

The 5 facts that will make you want to offer flight+hotel on your website

Laura Oliver BeltránJuly 13, 2021
In a market where differentiation and the ability to generate new revenue streams is increasingly important, Flight + Hotel i...
Tripadvisor Plus: the subscription program that promises to increase direct hotel sales. What is it and how can you get the most out of it?20210706090525

Tripadvisor Plus: the subscription program that promises to increase direct hotel sales. What is it and how can you get the most out of it?

Laura Oliver BeltránJuly 6, 2021
Since its official launch in March 2021, Tripadvisor Plus has generated a lot of interest and discussion in the hotel industr...
5 reasons to start working on your loyalty strategy today20210622092026

5 reasons to start working on your loyalty strategy today

Laura Oliver BeltránJune 22, 2021
While tourism is reactivating, competition to attract customers is fierce. Capturing this rising demand means offering a more...
+400% in bookings and -14% in acquisition cost; Oasis Hotels and Resorts boosts its direct sales channel results by implementing google smart bidding strategies20210616094940

+400% in bookings and -14% in acquisition cost; Oasis Hotels and Resorts boosts its direct sales channel results by implementing google smart bidding strategies

Laura Oliver BeltránJune 16, 2021
“Continuing to invest in marketing campaigns, even in periods of low demand, has been the key to our achieving a much f...
Google Hotel Ads Free Booking Links: análisis tras dos meses de prueba20210610100520

Google Hotel Ads Free Booking Links: análisis tras dos meses de prueba

Laura Oliver BeltránJune 10, 2021
Since its launch in March of 2021, the Google  Free Booking Links (hereafter FBL), have had a considerable impact on the onli...
Roiback offers a pioneering advisory service in sustainability and social responsibility for the hotel sector20210526101932

Roiback offers a pioneering advisory service in sustainability and social responsibility for the hotel sector

Laura Oliver BeltránMay 26, 2021
Roiback offers this advisory service in collaboration with Ético and Bioscore – companies specialized in sustainability...
We strengthen our strategic agreement with Tripadvisor to offer you better services at exclusive prices20210505102823

We strengthen our strategic agreement with Tripadvisor to offer you better services at exclusive prices

Laura Oliver BeltránMay 5, 2021
We have strengthened our strategic agreement with Tripadvisor, the most visited travel platform in the world, with 415 millio...
Join trivago CPA!20210503103241

Join trivago CPA!

Laura Oliver BeltránMay 3, 2021
As we informed you a few months ago, trivago has launched its CPA (Cost Per Acquisition) model, with the CPA model you only p...
7 free Google tools to help you make decisions20210412100910

7 free Google tools to help you make decisions

Felipe BravoApril 12, 2021
In recent years and especially since the beginning of the pandemic, Google has offered numerous free tools to help guide tour...
Google Hotel Ads include children to it’s occupancy filter20210324150646

Google Hotel Ads include children to it’s occupancy filter

Irene ArribasMarch 24, 2021
Another innovation in Google Hotel Ads, and there have been few ones these months! Including children into it’s occupan...
We offer Benchdirect tool from The Hotels Network for free20210314144523

We offer Benchdirect tool from The Hotels Network for free

Irene ArribasMarch 14, 2021
We are excited to present to you Benchdirect, the revolutionary new platform from The Hotels Network that will allow you to a...
Important novelty! Google begins to show free ads within Google hotel ads20210309153334

Important novelty! Google begins to show free ads within Google hotel ads

Irene ArribasMarch 9, 2021
At Roiback Digital, the Roiback division specialized in digital marketing, we are constantly searching for news, tests and ne...
Roiback and DerbySoft sign a partnership20210308113626

Roiback and DerbySoft sign a partnership

Irene ArribasMarch 8, 2021
This partnership provide hoteliers with artificial intelligence and machine learning to help them maximize metasearch marketi...
Bet on sustainability and power the value of your brand20210210114359

Bet on sustainability and power the value of your brand

Irene ArribasFebruary 10, 2021
Certify and manage your hotel’s environmental policy with Roiback and Bioscore for free. At Roiback we have reached an ...
We add a security plus in the operation of visualization of credit or debit cards in Roiback’s CRS20210208120333

We add a security plus in the operation of visualization of credit or debit cards in Roiback’s CRS

Irene ArribasFebruary 8, 2021
The last 26th of January we modified the operations for displaying credit and debit card data in Roiback’s CRS, allowing a sa...
Los beneficios de la integración directa con metabuscadores20210129150043

Los beneficios de la integración directa con metabuscadores

Irene ArribasJanuary 29, 2021
A la hora de reservar un alojamiento, el 94% de los viajeros usan metabuscadores de manera ocasional, el 73% de forma regular...
Metabase: increase the online visibility of your hotel and the bookings of your direct channel 20210120111738

Metabase: increase the online visibility of your hotel and the bookings of your direct channel 

Laura Oliver BeltránJanuary 20, 2021
Metabase allows the management and optimization of marketing campaigns in the different Metasearch engines (Google Hotel Ads,...
Black Friday 2020: hotel direct channel drives encouraging results20201201103821

Black Friday 2020: hotel direct channel drives encouraging results

Laura Oliver BeltránDecember 1, 2020
Black Friday has given us many reasons for optimism.  Despite the current uncertainty, Black Friday 2020 has confirmed the tr...
PSD2: What is it, and how does it impact my hotel?20201127124155

PSD2: What is it, and how does it impact my hotel?

Irene ArribasNovember 27, 2020
In a nutshell • The new Payment Service Directive 2 (PSD2) will be mandatory from January 1st, 2021. • From that date onwards...
How design and usability can increase conversion20201112075211

How design and usability can increase conversion

Laura Oliver BeltránNovember 12, 2020
Today, Thursday November 12th is the International Usability Day. And I, Raquel Lerones, Creative and Usability Director at R...
Roiback awarded for the fifth consecutive year at the World Travel Awards 202020201110152139

Roiback awarded for the fifth consecutive year at the World Travel Awards 2020

Irene ArribasNovember 10, 2020
For a fifth time running we have won the World Travel Awards as ‘Europe’s best hotel reservation solution provider’ at ...
Quick guide for a winning Black Friday & Cyber Monday!20201109152527

Quick guide for a winning Black Friday & Cyber Monday!

Irene ArribasNovember 9, 2020
Black Friday (November 27th) and its youngest sibling (that never stops growing!) Cyber Monday (November 30th) are just aroun...
Loyalty an essential strategy in a post Covid scenario20201106125530

Loyalty an essential strategy in a post Covid scenario

Leo LlorenteNovember 6, 2020
The crisis generated by COVID-19 has left a very complicated situation in the hotel industry. Hotels have focused on adapting...
Loyalty an essential strategy in a post Covid scenario 20201106091912

Loyalty an essential strategy in a post Covid scenario 

Laura Oliver BeltránNovember 6, 2020
The crisis generated by COVID-19 has left a very complicated situation in the hotel industry. Hotels have focused on adapting...
4 ways to make your hotel profitable, without offering overnight stays. Be original and get the most out of your hotel20201105112918

4 ways to make your hotel profitable, without offering overnight stays. Be original and get the most out of your hotel

Laura Oliver BeltránNovember 5, 2020
When things are going well and our hotel fulfills its core mission of providing accommodation to guests who visit the destina...
New advertising rates for Google20201105103618

New advertising rates for Google

Laura Oliver BeltránNovember 5, 2020
As of November 1, 2020, Google will charge an additional invoice fee for ads served through Google Ads in the UK, Austria and...
WTM Virtual20201104144424

WTM Virtual

Irene ArribasNovember 4, 2020
9th – 11th November 2020 London Language: Spanish, English, Italian, Portuguese Roiback’s attending WTM Virtual! ...
Virtual reality and 3D content: immersive technology that increases conversion rates and sales 20201014115214

Virtual reality and 3D content: immersive technology that increases conversion rates and sales 

Laura Oliver BeltránOctober 14, 2020
Today’s customers are used to everything and they are hard to impress. In a context where differentiation is key to attractin...
Mexico. Direct sales channel drives recovery20201013081611

Mexico. Direct sales channel drives recovery

Laura Oliver BeltránOctober 13, 2020
Due to our experience and presence in Mexico, where we have a large number of clients from the Mexican Caribbean to the Pacif...
Travel Credit: a world of benefits for hoteliers during these complex times20201005095903

Travel Credit: a world of benefits for hoteliers during these complex times

Laura Oliver BeltránOctober 5, 2020
The situation brought about by Covid-19 and the travel restrictions have caused a fall in reservations and increase in cancel...
Bizum: the mobile payment that allows you to offer more options and better service to your customers20201001083113

Bizum: the mobile payment that allows you to offer more options and better service to your customers

Laura Oliver BeltránOctober 1, 2020
Bizum payment has become one of the most widely used payment options. It offers an instant, easy and secure option for mobile...
Roiback announces exclusive offers on its Backhotel Lite Booking Engine to independent hotels20200813094945

Roiback announces exclusive offers on its Backhotel Lite Booking Engine to independent hotels

Laura Oliver BeltránAugust 13, 2020
​Backhotel Lite is Roiback’s Booking Engine specifically designed to boost direct sales for independent hotels. Roiback has c...
Interest-free months: the great ally of hotels in the Americas to boost the domestic market 20200808083801

Interest-free months: the great ally of hotels in the Americas to boost the domestic market 

Laura Oliver BeltránAugust 8, 2020
We hear and read it every day. In these times of COVID-19, the domestic market has become the great ally of hotels on their w...
Multi-currency marketing: the great need for hoteliers in the Caribbean and Latin America20200722091838

Multi-currency marketing: the great need for hoteliers in the Caribbean and Latin America

Laura Oliver BeltránJuly 22, 2020
What has always been reserved for OTAs and tour operators can now be achieved by hotels: marketing in different currencies. I...
Activate your online check-in before July 31st and enjoy an exclusive price20200722090802

Activate your online check-in before July 31st and enjoy an exclusive price

Laura Oliver BeltránJuly 22, 2020
Take advantage of this offer valid for establishments or chains with a minimum of 100 rooms. The complete Online Check-in inc...
Enjoy our innovative payment management system free of charge for 3 months20200720092425

Enjoy our innovative payment management system free of charge for 3 months

Laura Oliver BeltránJuly 20, 2020
Enjoy 3 months of free use of Epayments Manager and test the tool and all its functionalities. Offer valid until September 30...
The battle for the top position in Google searches becomes more important20200716093624

The battle for the top position in Google searches becomes more important

Laura Oliver BeltránJuly 16, 2020
At Roiback Digital – the division of Roiback specialized in Online Marketing – we are always looking to keep up t...
Cancellation rates threaten hotel openings this summer 20200714094303

Cancellation rates threaten hotel openings this summer 

Laura Oliver BeltránJuly 14, 2020
During the last two weeks at Roiback we continue to observe with optimism the evolution of our clients’ sales, but we a...
Trivago reinvents itself and adds the CPA model as a bidding method20200710104031

Trivago reinvents itself and adds the CPA model as a bidding method

Laura Oliver BeltránJuly 10, 2020
2019 was undoubtedly the year of Google Hotel Ads, which had already been going strong since 2017. The growth of Google Hotel...
Roiback launches Loyaltyadvance20200710100950

Roiback launches Loyaltyadvance

Laura Oliver BeltránJuly 10, 2020
​Loyalty Advance allows hotels to segment their customers in a more effective way and offer advantages and specific commercia...
Nearly 2,000 hotels can now sell flight + hotel packages through direct channel20200610105348

Nearly 2,000 hotels can now sell flight + hotel packages through direct channel

Laura Oliver BeltránJune 10, 2020
The product has been designed to meet the needs of hotel customers who also need travel, and as an alternative to the package...
Hotel collections management: a new opportunity for the direct channel20200609110034

Hotel collections management: a new opportunity for the direct channel

Laura Oliver BeltránJune 9, 2020
Billing management is often a major problem for most hotels. It takes more and more time and resources, and is also a source ...
Tourism is reactivating20200603110706

Tourism is reactivating

Laura Oliver BeltránJune 3, 2020
After some very difficult months, both personally and professionally, the beginning of the so-called new normality is now in ...
New filters in Google Hotel Ads20200527112055

New filters in Google Hotel Ads

Laura Oliver BeltránMay 27, 2020
Google, continuing with the improvements and new functionalities it is launching recently and trying to do its bit to help ho...
WEBINAR: In data we trust20200503150632

WEBINAR: In data we trust

Irene ArribasMay 3, 2020
5th May 2020 – 2pm Language: Italian 3 KEY STEPS TO RESTART YOUR DIRECT CHANNEL In the wake of the coronavirus epidemic...
WEBINAR: From the crisis to the hotel recovery20200418151031

WEBINAR: From the crisis to the hotel recovery

Irene ArribasApril 18, 2020
SPAIN: 28th April ’20 – 11am LATAM: 30th April ’20 – 10am (CDT) Language: Spanish ACTION PLAN TO TARG...
HOTEL DISTRIBUTION LUNCH MERIDA 202020200323124810

HOTEL DISTRIBUTION LUNCH MERIDA 2020

Irene ArribasMarch 23, 2020
24th March 2020 – Mérida Language: Spanish POSTPONED UNTIL SEPTEMBER 2020 Aiming to support such important health prevention ...
HOTEL DISTRIBUTION LUNCH MADRID 202020200110140738

HOTEL DISTRIBUTION LUNCH MADRID 2020

Irene ArribasJanuary 10, 2020
23rd January 2020 – Madrid Language: Spanish LOYALTY – THE GREAT CHALLENGE HDL’20 Loyalty will bring togeth...
FITUR 202020200103114846

FITUR 2020

Irene ArribasJanuary 3, 2020
22nd – 24th January 2020 Madrid Language: Spanish & English Our entire team will be in Madrid and we would love to ...