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Gift Card: avoid cancellations. Protect your liquidity and built customer loyalty20200519145226

Gift Card: avoid cancellations. Protect your liquidity and built customer loyalty

Irene Arribasmayo 19, 2020
Press Release Roiback, specialist and leader in the management of the direct channel of hotel sales, announces the launch of ...
Do not cancel, postpone: quick and simple solutions to achieve it20200415112800

Do not cancel, postpone: quick and simple solutions to achieve it

Irene Arribasabril 15, 2020
For a few weeks now, at Roiback – leader in the management of the direct channel of hotel sales – we offer our Bo...
10 reasons why your hotel should have a loyalty program20200113084514

10 reasons why your hotel should have a loyalty program

Leo Llorenteenero 13, 2020
No direct sales strategy that is put into practice by a hotel makes sense if the correct actions are not taken to get the cus...
Balearic hotels increase the number of room nights through the direct channel by more than 30%20190927131905

Balearic hotels increase the number of room nights through the direct channel by more than 30%

Irene Arribasseptiembre 27, 2019
The Mallorcan tech company has reviewed the year at an event organized at the Hotel Son Caliu Spa Oasis in Mallorca​Reservati...
Activate Room Booking Module (RBM) from Google Hotel Ads20190924113628

Activate Room Booking Module (RBM) from Google Hotel Ads

Irene Arribasseptiembre 24, 2019
As we reported a few weeks ago, Roiback has been the first Spanish tech company and one of the first in the world to integrat...
The Canary Islands hotels have increased their sales by more than 40% through the direct channel20190923112429

The Canary Islands hotels have increased their sales by more than 40% through the direct channel

Irene Arribasseptiembre 23, 2019
Press Release   The tech company presented the new Roiback team in the Canary Islands in two events held in Gran Canaria...
Present and future of Roiback at the STC 201920190918112130

Present and future of Roiback at the STC 2019

Irene Arribasseptiembre 18, 2019
This year we celebrated the second edition of the STC 2019 (Sales Team Convention) that ended today and took place at the Sal...
Direct booking workshops for hoteliers in Bali20190906105219

Direct booking workshops for hoteliers in Bali

Irene Arribasseptiembre 6, 2019
Our Senior Business Development Manager in APAC, Fandy Gunawan, represented Roiback as a guest speaker in two workshop events...
The hotel chain in Rome, Leonardi Hotels, partners with Roiback to increase its direct channel sales20190902103115

The hotel chain in Rome, Leonardi Hotels, partners with Roiback to increase its direct channel sales

Irene Arribasseptiembre 2, 2019
The Italian hotel chain, Leonardi Hotels, and Roiback, leading specialists in powering direct sales for hotels, have just suc...
The reliability of our booking engine20190829104038

The reliability of our booking engine

Irene Arribasagosto 29, 2019
We have recently launched the first Case Study series. We want our customers and partners to share their experience with Roib...
Working breakfast about tech innovation within hotel management20190823125730

Working breakfast about tech innovation within hotel management

Irene Arribasagosto 23, 2019
Great reception from hoteliers yesterday in Medellin who filled the capacity during the working breakfast which we organised ...
Roiback, the first company to integrate directly with Book on Google20190821163501

Roiback, the first company to integrate directly with Book on Google

Irene Arribasagosto 21, 2019
Press Release   The Majorcan tech company Roiback is pioneer in Spain in integrating directly with Book on Google, the r...
RB Kidz tour at our offices in Palma20190808122048

RB Kidz tour at our offices in Palma

Irene Arribasagosto 8, 2019
Last Friday we had a very, very special visit. The doors of our Palma headquarters were open for 16 children, all of them chi...
Rate cocktail20190801120912

Rate cocktail

Pedro Gomesagosto 1, 2019
Sell the right product, to the right customer, at the right time and at the right price! We have all heard this mantra severa...
Roiback opens its first office in the Canary Islands20190726105723

Roiback opens its first office in the Canary Islands

Irene Arribasjulio 26, 2019
Press Release   With over 70 clients such as: Satocan Group, Lopesan Hotel Group, Golf Resort Group, Kn Hotels & Res...
Roiback develops Europe’s first accessible booking engine20190719103517

Roiback develops Europe’s first accessible booking engine

Irene Arribasjulio 19, 2019
Press Release   Roiback’s booking engine was recognised as the best solution for hotels at the World Travel Awards 2019 ...
Roiback completes integration with Host Hotel Systems20190718160647

Roiback completes integration with Host Hotel Systems

Irene Arribasjulio 18, 2019
Roiback has recently partnered with Host Hotel Systems, Portugal’s most renowned property management system (PMS) and has com...
Great success of HDL’19 Cancun among Mexican hoteliers20190712155556

Great success of HDL’19 Cancun among Mexican hoteliers

Irene Arribasjulio 12, 2019
Press Release Roiback and Google, together with representatives from the tourism and hotel sector, reveal the challenges of h...
Five key factors for delivering customer value20190709145120

Five key factors for delivering customer value

Mauricio Rodriguezjulio 9, 2019
At Roiback we are very aware of the following five factors that constantly help us generate value in what we do. We think it ...
Everything is ready for HDL Cancun 201920190704110924

Everything is ready for HDL Cancun 2019

Irene Arribasjulio 4, 2019
We are already finalizing preparations for the Hotel Distribution Live Cancun 2019 event that we will celebrate next week (Th...
Ilunion hotels awards the trust of customers and suppliers in its 30th anniversary20190628130655

Ilunion hotels awards the trust of customers and suppliers in its 30th anniversary

Irene Arribasjunio 28, 2019
ILUNION Hotels held a massive party last night at the ILUNION Atrium hotel in Madrid to celebrate the company’s 30th an...
Summer’s comming, boost your direct sales!20190619115734

Summer’s comming, boost your direct sales!

Irene Arribasjunio 19, 2019
Summer kicks off this Friday in the northern hemisphere and we all want this season to be a bestseller for your direct channe...
Your hotel technology ‘al dente’20190614104810

Your hotel technology ‘al dente’

Irene Arribasjunio 14, 2019
Spaghetti! In an environment of technological development, we use the term spaghetti when we find a complex situation, disorg...
Roiback’s booking engine consolidated as the best solution for hotels20190610003706

Roiback’s booking engine consolidated as the best solution for hotels

Irene Arribasjunio 10, 2019
Press Release Roiback, awarded for the fourth year in a row at the World Travel Awards The World Travel Awards ceremony took ...
Half year review meeting in Medellín20190601002536

Half year review meeting in Medellín

Irene Arribasjunio 1, 2019
Last week the colleagues from Roiback Colombia attended in Medellín the half year review meeting with the presence of our Man...
What is the key for driving your direct hotel sales in Google Ads?20190524114147

What is the key for driving your direct hotel sales in Google Ads?

Irene Arribasmayo 24, 2019
Do not limit your hotel brand impressions and fight for your ad position. According to Google and its recent studies 20% of d...
Google redesigns search results for mobile devices20190523000003

Google redesigns search results for mobile devices

Irene Arribasmayo 23, 2019
Google is rolling out the search redesign for mobile devices these days, modifying the «Ad» label from to black and highlight...
Improve your visibility in metasearch engines with Loyalty Pro20190522092005

Improve your visibility in metasearch engines with Loyalty Pro

Irene Arribasmayo 22, 2019
VISIBILITY IN METASEARCHERS Since the campaigns in metasearch engines are very close to the moment of purchase decision, it i...
New pre and post-stay email design20190517091225

New pre and post-stay email design

Irene Arribasmayo 17, 2019
We have recently released a new design and layout in the pre-stay and post-stay emails, functionality that we offer completel...
The visibility of women in the travel industry20190515090754

The visibility of women in the travel industry

Irene Arribasmayo 15, 2019
Yesterday took place the First Congress of Women and Tourism held at Caixa Forum in Palma with the participation of our manag...
Price parity! A real nonsense20190514102613

Price parity! A real nonsense

Pedro Gomesmayo 14, 2019
Do you want to know a curious fact about price parity? At the beginning, it was an idea of hoteliers who, with the growth of ...
RB Academy live kicks off in Mallorca!20190509100037

RB Academy live kicks off in Mallorca!

Irene Arribasmayo 9, 2019
Yesterday took place the first session of RB Academy Live at Na Taconera Hotel with the presence of around twenty hoteliers f...
Roiback supports local athletes20190426085040

Roiback supports local athletes

Irene Arribasabril 26, 2019
At Roiback we firmly believe in teamwork, talent, perseverance and, above all, in sacrifice to achieve the goals we set for o...
5 tips to create the best SEO content for hotels20190402100515

5 tips to create the best SEO content for hotels

Irene Arribasabril 2, 2019
Writing content is easy (if you’re inspired, of course). What is not so easy is to write on websites applying SEO techn...
Roiback has been nominated for the world travel awards 201920190329100111

Roiback has been nominated for the world travel awards 2019

James Metzgermarzo 29, 2019
We are thrilled to announce that we have been nominated as Europe’s Leading Hotel Booking Solutions Provider 2019 at th...
Online check-in is already available for all the hotels collaborating with Roiback20190326105524

Online check-in is already available for all the hotels collaborating with Roiback

James Metzgermarzo 26, 2019
 PRESS RELEASE The new system speeds up queues at reception and avoids unnecessary waiting The waiting times at hotel recepti...
Roiback presents its latest products at the BTO in Florence20190322123851

Roiback presents its latest products at the BTO in Florence

James Metzgermarzo 22, 2019
This week we have been present at the BTO in Florence, the most important tradeshow dedicated to online hotel technology in I...
Loyalty programs, get to know your clients and make them repeat20190320124830

Loyalty programs, get to know your clients and make them repeat

James Metzgermarzo 20, 2019
If we add to this a globalized context where the tourist offer multiplies and the struggle to get the client intensifies, it ...
Hoteliers in Asia are committed to the direct channel20190319153043

Hoteliers in Asia are committed to the direct channel

Irene Arribasmarzo 19, 2019
Our Regional Manager in APAC, Carlos Pereira, was recently in Singapore to attend the Direct Booking Summit that was held at ...
BTL closes with positive feedback for 2019 in Portugal20190318154048

BTL closes with positive feedback for 2019 in Portugal

Irene Arribasmarzo 18, 2019
Pedro Gomes, Senior Business Development Manager Portugal, Miguel Ramos, Direct Channel Specialist Portugal and Paschalis Kal...
Loyalty programs to increase hotel benefits up to 25%20190312082239

Loyalty programs to increase hotel benefits up to 25%

James Metzgermarzo 12, 2019
Loyalty is one of the keys to direct sales according to Roiback Loyal customers spend on average 22.4% more than sporadic cus...
Roiback will be present at BTL 2019 in Lisbon20190304114344

Roiback will be present at BTL 2019 in Lisbon

James Metzgermarzo 4, 2019
Following the opening of our Roiback office in Lisbon and having consolidated the company’s international expansion that now ...
Five SEO tips you need to know for 201920190220113331

Five SEO tips you need to know for 2019

James Metzgerfebrero 20, 2019
In order to adapt our websites to the new technological requirements, we must always be alerted to changes in the algorithm a...
HDL’19 gathers over 160 professionals from the hotel sector in the framework of FITUR20190125090750

HDL’19 gathers over 160 professionals from the hotel sector in the framework of FITUR

James Metzgerenero 25, 2019
Experts from Google, Palladium Hotel Group, Destinia and Alua Hotels&Resorts participated in a debate organized by Roibac...
Roiback awarded for the second year in a row at the BlueBay travel awards 201920190124084733

Roiback awarded for the second year in a row at the BlueBay travel awards 2019

James Metzgerenero 24, 2019
Pedro Moner, Head of Finance and Strategy at Roiback, picked up the award for «Leading Provider of Hotel Booking Engine.» Awa...
The wonderful world of the book now20181220100155

The wonderful world of the book now

Irene Arribasdiciembre 20, 2018
Over 15 years have passed since the digital channel has become a key part of the hotel business. However, are we satisfied wi...
Roiback LATAM sets the objectives for 201920181217125824

Roiback LATAM sets the objectives for 2019

Irene Arribasdiciembre 17, 2018
Recently, our colleagues from Roiback LATAM celebrated in Medellin, the end of year review convention. An event in which the ...
Local art in Roiback20181213112738

Local art in Roiback

Irene Arribasdiciembre 13, 2018
We unveil new artwork in our Palma HQ offices and are really excited about these changes. Two local artists have changed the ...
Affilired visits our offices in Palma20181211114117

Affilired visits our offices in Palma

James Metzgerdiciembre 11, 2018
We are delighted to host Kike Fernández, Affilired Sales Director, at our Roiback’s offices in Palma, to explain firsth...
Record sales during the Black Friday campaign20181204115217

Record sales during the Black Friday campaign

James Metzgerdiciembre 4, 2018
The excellent work done by our collaborators during the recent Black Friday campaign, together with our DCS team, has been a ...
Eight reasons why your hotel should have an optimized call center20181128120002

Eight reasons why your hotel should have an optimized call center

Irene Arribasnoviembre 28, 2018
If you are trying to improve your results in the call center sales channel, here at Roiback we can help and advise you on how...
Increase by 35% the conversion rate of your bookings20181121123503

Increase by 35% the conversion rate of your bookings

Irene Arribasnoviembre 21, 2018
Our study shows that an adequate booking center service allows to increase the average reservations price up to 60%. On avera...
Results and objectives at the end of year review20181113124453

Results and objectives at the end of year review

Irene Arribasnoviembre 13, 2018
A day full of presentations, future objectives planning, and wine tasting were all part of Roiback’s annual event that we car...
We have opened a new office in Lisbon20181108125911

We have opened a new office in Lisbon

Irene Arribasnoviembre 8, 2018
With a portfolio of more than 30 hotels in Portugal, the tech company we expect double-digit annual growth in the Portuguese ...
Tic-Tac-Tic-Tac… Black Friday is coming!20181107130204

Tic-Tac-Tic-Tac… Black Friday is coming!

Irene Arribasnoviembre 7, 2018
BLACK FRIDAY IS ON NOVEMBER 23 It’s been several years now since Black Friday has crossed the American border and has b...
End of summer season celebration with top Balearic clients20181025131013

End of summer season celebration with top Balearic clients

James Metzgeroctubre 25, 2018
  Roiback has grown like no other player in the sector since its launch in 2010 and already has a portfolio of more than...
Roiback met with its partners ITB Asia20181023132452

Roiback met with its partners ITB Asia

James Metzgeroctubre 23, 2018
Our responsible in APAC, David Ezquerro, was in Singapore last week attending ITB Asia, Asia’s leading travel trade show. Hel...
Roiback attended the 31st edition of Cancun Travel Mart20181016081313

Roiback attended the 31st edition of Cancun Travel Mart

James Metzgeroctubre 16, 2018
The Roiback team in Mexico, led by our Head of Americas & New Markets Development, Toni Omañas, attended several events l...
65% of all bookings generated through metasearch engines come from GHA20181010082146

65% of all bookings generated through metasearch engines come from GHA

James Metzgeroctubre 10, 2018
Customers using this channel get 900% of the return on investment (9€ for each euro invested) Last summer hotels increased by...
Finding inspiration at the STC 201820181001084104

Finding inspiration at the STC 2018

James Metzgeroctubre 1, 2018
On September 27 and 28 we celebrated the first edition of the STC 2018 (Sales Team Convention) at the Hotel Blau Privilege Po...
Great success of the Cancun Travel Forum on tourism 4.020180927084828

Great success of the Cancun Travel Forum on tourism 4.0

James Metzgerseptiembre 27, 2018
The second edition of the Cancun Travel Forum 2018, organized by and for the benefit of the Ciudad de la Alegría Foundation, ...
Cancun hoteliers interested in the digital era20180730090425

Cancun hoteliers interested in the digital era

James Metzgerjulio 30, 2018
We can confirm that our well-known roadshow organized jointly with our friends from Beonprice, is a resounding success. Last ...
Strategic creativity in the workplace20180727092801

Strategic creativity in the workplace

James Metzgerjulio 27, 2018
We live in such a competitive world that we need to find new ways to impress. We see how the most enterprising companies are ...
51% of searches for hotel bookings have been made through the mobile channel20180726093245

51% of searches for hotel bookings have been made through the mobile channel

James Metzgerjulio 26, 2018
To respond to market demands, Roiback has launched Mobilis Pro, a 100% mobile designed solution that streamlines the reservat...
Join the revolution with Mobilis Pro20180719094203

Join the revolution with Mobilis Pro

James Metzgerjulio 19, 2018
We are immersed in a permanently connected world, where consumers use different devices to find what they need from any place...
Joining forces with Travel Compositor to offer new packages20180709100129

Joining forces with Travel Compositor to offer new packages

James Metzgerjulio 9, 2018
Roiback, specialist and leader in the management of the direct channel of hotel sales, has launched a new functionality integ...
Roiback wins ‘Europe’s leading Hotel Booking Solutions Provider’ at 2018 world travel awards for the third year in a row20180703100830

Roiback wins ‘Europe’s leading Hotel Booking Solutions Provider’ at 2018 world travel awards for the third year in a row

James Metzgerjulio 3, 2018
Roiback, specialist and leader in the management of the direct channel of hotel sales, has taken the ‘Europe’s Leading Hotel ...
Key points to make effective visits to your hotel’s website20180628102504

Key points to make effective visits to your hotel’s website

James Metzgerjunio 28, 2018
There’re many ways to generate traffic to our website, but they will be of little use if we cannot deliver what the user is l...
Presentation of the Balearic Electronic Commerce Guide20180628101749

Presentation of the Balearic Electronic Commerce Guide

James Metzgerjunio 28, 2018
The presentation of the Balearic Electronic Commerce Guide has taken place this morning at Parc Bit. This guide is a compilat...
Bluebay Hotels is commited to innovation with our new booking engine20180625105550

Bluebay Hotels is commited to innovation with our new booking engine

James Metzgerjunio 25, 2018
BlueBay Hotels, the 8th Spanish hotel company by international presence and the 10th largest hotel group regarding hotel room...
Marketing and hotel marketing, a necessary thought20180622110719

Marketing and hotel marketing, a necessary thought

James Metzgerjunio 22, 2018
It is evident, and no one can deny it, that the ways hotels are commercialized have changed and marketing strategies have als...
Summer is here, boost your direct sales!20180618111518

Summer is here, boost your direct sales!

James Metzgerjunio 18, 2018
This week starts the summer in the northern hemisphere and we hope that this season will be memorable for all. Once again, al...
Simple tips to improve the direct sales of a hotel20180613112239

Simple tips to improve the direct sales of a hotel

James Metzgerjunio 13, 2018
It is quite simple, there is a magic and infallible formula: Visits x Conversion x ADR = Success In reality is not as easy as...
Is your hotel prepared for the mobile?20180607113633

Is your hotel prepared for the mobile?

James Metzgerjunio 7, 2018
Our colleagues Felipe Bravo and David Ezquerro, Head of Digital Marketing and Global Manager in Roiback respectively, jointly...
State-of-the-art websites focused on the consumer20180530114725

State-of-the-art websites focused on the consumer

James Metzgermayo 30, 2018
If your hotel’s website attracts visits organically or through advertising campaigns, but you can not convert those vis...
Colombian hoteliers willing to digitally transform their properties20180528115801

Colombian hoteliers willing to digitally transform their properties

James Metzgermayo 28, 2018
Last week we celebrated the last working breakfast for hoteliers in Medellin, within the roadshow we have carried out in Colo...
Prevent rate disparity20180522121306

Prevent rate disparity

James Metzgermayo 22, 2018
In recent years we have seen more and more websites of chains and independent hotels already incorporate methods to inform th...
Hotel marketing in the digital age20180521122212

Hotel marketing in the digital age

James Metzgermayo 21, 2018
The Hotel Las Américas in Cartagena was the second stop of the roadshow we are carrying out with Beonprice in Colombia to pre...
Tripadvisor presents their latest news at Palma HQ20180517122900

Tripadvisor presents their latest news at Palma HQ

James Metzgermayo 17, 2018
Last week we had the great pleasure to have Mercedes Sánchez, Senior Key Accounts Manager of TripAdvisor visit our headquarte...
Boost your speed and your income with the amp version of Mobilis20180511123540

Boost your speed and your income with the amp version of Mobilis

James Metzgermayo 11, 2018
We are immersed in a permanently connected world, where consumers use different devices to find what they need from anywhere....
The benefits of A/B testing to help increase conversions20180502124500

The benefits of A/B testing to help increase conversions

James Metzgermayo 2, 2018
We call A/B test to an experiment that is applied randomly on the users of one or several websites with two variants, A and B...
Lopesan Hotel Group relies on us to increase sales through the direct channel20180426125704

Lopesan Hotel Group relies on us to increase sales through the direct channel

James Metzgerabril 26, 2018
The multinational corporation Lopesan Hotel Group and Roiback have signed a collaboration agreement to optimize the hotel gro...
Backhotel Lite, a successful solution for hoteliers20180426125118

Backhotel Lite, a successful solution for hoteliers

James Metzgerabril 26, 2018
The continuous changes in the hotel marketing industry require the development of new strategies in order to achieve the obje...
The world’s tallest hotel incorporates our booking engine20180424081622

The world’s tallest hotel incorporates our booking engine

James Metzgerabril 24, 2018
Yesterday we announced at the Arabian Travel Market (ATM) the hotel Gevora, the world’s tallest hotel with 75 floors and 356 ...
How to promote your hotel to a more environmentally conscious consumer20180418082710

How to promote your hotel to a more environmentally conscious consumer

James Metzgerabril 18, 2018
THE FACTS Going green is on the rise and it looks like it’s here to stay! 87% to be exact. Don’t miss it, 87% of global trave...
10 artificial intelligence applications you already use (and maybe you don’t know)20180413082157

10 artificial intelligence applications you already use (and maybe you don’t know)

Hector Alemanyabril 13, 2018
  1 – VIRTUAL ASSISTANTS Some of you will know them. They are called Siri (Apple), Alexa (Amazon), Cortana (Micros...
We have updated the servers to improve the performance of our services20180412084657

We have updated the servers to improve the performance of our services

James Metzgerabril 12, 2018
A representation of our IT department is undergoing this week at our Palma office an advanced training of VMware, manufacture...
The value of people in agile methodologies20180406085359

The value of people in agile methodologies

James Metzgerabril 6, 2018
WHAT IS AGILE? Lately we are hearing all around us the words agile, agility, agile methodologies, etc. But what exactly is th...
The optimization of channels and commercialization of hotels was the star topic at the working breakfast held in Bogotá20180322091427

The optimization of channels and commercialization of hotels was the star topic at the working breakfast held in Bogotá

James Metzgermarzo 22, 2018
Roiback, Beonprice and Google jointly organized a working breakfast yesterday attended by more than 75 representatives of the...
How to take advantage of the digital age? Toni Omañas has the answer20180315092632

How to take advantage of the digital age? Toni Omañas has the answer

James Metzgermarzo 15, 2018
Our Head of Americas & New Markets Developments, Toni Omañas, gave an interesting conference yesterday at the Chamber of ...
Ve gives us the recipe for programmatic advertising20180307093208

Ve gives us the recipe for programmatic advertising

James Metzgermarzo 7, 2018
Recently a representation of our worldwide partner, Ve, visited our offices in Palma de Mallorca to set up the common strateg...
Casa Andina, the leading hotel chain in Peru, partners with Roiback to increase its direct channel sales20180227095100

Casa Andina, the leading hotel chain in Peru, partners with Roiback to increase its direct channel sales

James Metzgerfebrero 27, 2018
Casa Andina, the main hotel chain in Peru, and Roiback, leading specialists in powering direct sales for hotels, have just su...
Masterclass with Google at our offices in Palma20180227094056

Masterclass with Google at our offices in Palma

James Metzgerfebrero 27, 2018
We get excited about innovation and new trends! Our enthusiasm within the industry leads us to strive for the best for our cl...