Hotel marketing in the digital age

The Hotel Las Américas in Cartagena was the second stop of the roadshow we are carrying out with Beonprice in Colombia to present hoteliers in the country with the best tools to optimize the channels and increase the profitability of their properties.

Tourism in Colombia is going through one of its best moments. The travel and tourism sector has established itself as one of the engines of its economy and expectations in the short and medium term are very positive.

The working breakfast included interesting presentations by the representatives of COTELCO (Hotel and Tourism Association of Colombia), Beonprice, Google and Roiback.

Luis Alejandro Pico, Director of studies and research at COTELCO (Hotel and Tourism Association of Colombia) spoke about the plan of innovation and technological development that is taking place in the country.

During her talk, María Cristina Villegas, Country Manager at Beonprice, highlighted the achievement of the best price management based on demand and market competition.

Romain Varchetta, Strategic Alliances Manager at Google, gave the key points to achieve maximum exposure of the brand and achievement of traffic / visits to the websites of the hotels.

Toni Omañas, our Head of Americas & New Markets Developments, spoke about the benefits of the direct channel and its convenient strategic treatment compared to other distribution channels.

Summarizing, the event had an extraordinary reception among the assistants of the Colombian hotel sector willing to digitally transform their businesses and adapt to the new needs of the market. The next stop, Medellín.

James Metzgermayo 21, 2018

James Metzger

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