Yesterday we announced at the Arabian Travel Market (ATM) the hotel Gevora, the world’s tallest hotel with 75 floors and 356 meters high, located in the city of the United Arab Emirates – will incorporate in the upcoming days Roiback’s booking engine, designed specifically to optimize its direct channel sales.
The agreement with the hotel includes several lines of action. The implementation of Roiback’s booking engine (BackHotel 4.5) on gevorahotels.com to achieve a better conversion of traffic on the website; the promotion of the mobile sales channel through Mobilis, our specialized solution for mobile devices; and finally, the improvement of the traffic capture strategy through advanced integration with the most important meta search engines worldwide.
The Gevora Hotel is the latest of a total of 60 hotels spread across different countries in the Middle East that rely on Roiback’s solutions, these countries include the United Arab Emirates, Qatar, Lebanon, Kuwait, Saudi Arabia, Turkey, Jordan and Bahrain. This way, we consolidate our position in the Middle East region, a market that in a short period of time has become approximately a 5% of the company’s portfolio.
Our Managing Director, Rebeca González, highlighted Roiback’s growth in the region and our presence at the ATM: “It is a real privilege for us to strengthen our brand in one of the main tourist, technological and business centers of the Middle East, such as the great city of the United Arab Emirates, Dubai. To have an increasing presence in many hotels of the region allow us to fulfill our goal of expanding ourselves internationally and being consolidated as a worldwide leader in the hotel sector, in terms of leading-edge solutions and innovation.”
Roiback’s members, Baltasar Crespí (Head of Sales & Business Development Asia) and David Ezquerro (Global Partnership Manager) met with a delegation of the Gevora Hotel at the ATM to rubricate the agreement and expressed their optimism with the deal and also with the consolidation of the company in the region.
In line with our market positioning, at Roiback we offer the possibility to incorporate the booking engine into 19 different languages, including Arabic – a technological challenge due to its particular typography and its writing from right to left.