Filosofía

Nuestro premiado motor de reservas, servicios de diseño web y marketing digital ayudan a tu negocio a diferenciarse  en un mercado cada vez más competitivo.

Think Bigger. Think Direct.

Como hotelero, tu objetivo principal es sacar el máximo beneficio para tu hotel. En Roiback trabajaremos contigo para conocer al detalle tus necesidades y aportando soluciones que te funcionen. Nuestro portfolio de productos y servicios está diseñado para potenciar tus ganancias y establecer tu canal directo como una plataforma competitiva entre marcas sólidas y OTAs.

Según nuestra visión, no hay un modelo que sea válido para todos. Nuestra fórmula consiste en escuchar cuáles son tus necesidades, aplicar nuestras tecnologías punteras y sobre todo, ponerle pasión. Contamos con varios equipos en distintos continentes y todos con un gran entusiasmo por el canal directo; combinando un enfoque local pero con visión global y convirtiendo el esfuerzo del día a día, en resultados.

Conoce al equipo

click the team member for more info

Rebeca González20200429124911

Rebeca González

Rebeca is a natural-born leader that has cultivated a highly driven work culture, with an emphasis on our people. Rebeca has been considered a thought leader and role model throughout her 20-year career, continuously leads by example for her teams.

Rebeca González

Managing Director

Pedro Moner20200429124332

Pedro Moner

With a passionate for strategy and finance, Pedro strives to use his wealth of experience in guiding the development of the business. But don’t be fooled, there is a funny side to him also! If there’s a joke being told, or laughter heard from across the office, you can be sure Pedro is near the center of it.

Pedro Moner

Head of Finance & Strategy

Toni Omañas20200429130126

Toni Omañas

Toni, our guru of hotel distribution, heads up our global sales team. He leads a team that strives to educate, inform, and discuss all areas of distribution. Toni is a proven thought leader and accomplished speaker within our sector, and there is no other person to turn to when it comes to what we do!

Toni Omañas

Head of Global Sales

Toni Calafat20200429124646

Toni Calafat

Toni leads a dream team of engineers and developers. He captains the creation and maintenance of websites, and of course, the evolution of our booking engine. He ensures that our technology is always ready to help you sell.

Toni Calafat

Chief Technology Officer

Leo Llorente20200429125510

Leo Llorente

Leo leads our RB Lab, our very own product innovation center. He brings over 20 years of experience to the table, leading an innovative team that ensures Roiback doesn’t follow trends but sets them instead! A fun guy, family man, and tech-head, it’s hard not to smile when Leo’s around!

Leo Llorente

Head of Product

Alan Edwards20200507105610

Alan Edwards

Alan heads our global team of account managers and marketers. As an experienced leader in marketing, he comes with a unique perspective for his clients, data-driven and brand-conscious, his focus is on the clients and their pursuit to reach their goals.

Alan Edwards

Head of Clients & Marketing

Felipe Bravo20200429125813

Felipe Bravo

Felipe’s a great guy and a digital nerd. He oversees all the multichannel marketing, from social media, metasearch, and SEO to everything that's in-between. He is methodical and detail-oriented. He says it himself: “I analyze everything. All the time.” If web traffic is what you‘re are after. He will bring it to you.

Felipe Bravo

Head of Digital Marketing

Miguel Melero20200507111108

Miguel Melero

If you are a hotelier in Europe and want to work with us, Miguel is your man. He started in BC2, so he knows his stuff when it comes to market dynamics. He knows hotel distribution like the palm of his hand.

Miguel Melero

Head of Strategic Accounts