We are immersed in a permanently connected world, where consumers use different devices to find what they need from anywhere.
Both in the moments and in the micromoments «I want to buy» or «I want to know», users use mobile phones or tablets at any time of the day, for this reason it is essential to have an optimized mobile website.
Here in Roiback we are working every day to improve the user experience. With this objective, the AMP version of the mobile web MOBILIS (Roiback’s mobile web) has been developed, since it allows us to improve the performance and optimize the loading process, being able to show content 85% faster than conventional pages.
WHAT IS AMP?
AMP (Accelerated Mobile Pages): Allows you to create optimized pages that load content quickly.
It is an open source initiative implemented by Google that allows an optimal viewing of web pages on mobile devices, with the aim of improving the user experience.
These pages are identified by searches made on Google with a Smartphone where the symbol of a lightning bolt appears.
WHAT BENEFITS WILL I GET HAVING AMP ON THE MOBILE WEB?
There are many advantages with that the AMP version brings to any website. The most important benefits are:
- Load speed: Accelerate 4X the loading of web pages on mobile phones.
- Improve positioning in Google: AMP is a priority in Google searches. The pages that are developed with this language organically have a privileged position within the results, by offering a simple and fast browsing experience.
- Improve the UX: The usability and speed in which the content is loaded to the user on the mobile is incredible. This means that the user does not have to wait for the download of content on the mobile.
It is worth noting that Google AMP and its simple page layout with simplified content does not replace the hotel’s website, but rather provides an additional tentacle of the web to Google’s mobile search servers.
The importance of speed in a mobile device is key. A bad user experience can lead to a delay by a second on the loading page and that consequently reduces conversion rates.
In conclusion, AMP technology is a tool that hoteliers can use to increase direct bookings, reduce distribution costs and improve profitability.