We make it easy
to capture your clients
Our Loyalty tool offers a set of functionalities designed to reward the loyalty of your customers and improve their shopping experience by offering advantages and special incentives within key areas of your customers’ online journey.
Master your direct channel
A loyalty program on your official website is one of the most important tools used to develop your direct sales channel. A user will choose to book through your direct channel instead of other channels. They will do this because they will have confidence that your loyalty advantages offer them something more than the other channels.
It starts right here
Loyalty is a strategy that strengthens the relationship with the customer in the medium term, increasing revenue, and laying the foundation for developing effective communication programs with customers that are aimed at diverting them from other channels to the direct channel.
Capture more loyalty members
Use our leading technology systems to gain automatic identification and registration to your loyalty programs. Not only do we offer quick social login through Facebook and Google, but we also offer it throughout the customer journey, on both desktop and mobile, throughout the reservation process, and through the contact center. Our systems will then recognize and welcome your loyalty members with a personalized greeting and encourage the members to view your exclusive offers. The system will also encourage users not yet registered to be part of the program.
Personalized system notifications
Our systems will recognize and welcome your loyalty members with a personalized greeting and encourage the members to view your exclusive offers. They will have quick access to a private section to access their personal information, their level in the program, exclusive special rates and discounts, reservation history, and promos to further access.
Reward members with exclusivity
Easily create different membership levels according to total spending. Loyalty allows you then to offer different advantages according to the segmentation you have created, and all this can be defined by chain and/or hotel. We also provide visibility of discounts to non-members throughout the booking process to encourage loyalty sign-ups.
Let your competitive edge shine
Display a distinct advantage of your competitors by sending loyalty offers to metasearch engines using Roiback’s direct connectivity. Simply configure which metasearch sites and to which hotels you want to distribute your loyalty offers.
Easy upsell and customer retention processes
Synchronize your direct channel in-real time with your CRM and marketing automation system. Easily upsell and nurture customers through automated emails before, during, and after their stay.
Loyalty program personalization
Personalized messages to identify and attract users
Systems to facilitate user registration
(Social login through Facebook and Google or through a short form)
Loyalty component (Sign-up / sign-in on any web project outside Roiback)
Personal data and withdrawal from the program
Members database and client file of program
Exclusive program advantages per hotel
Loyalty discounts or special rates
Exclusive discount rates for non-members on availability and price page
Send loyalty rates to goals
Communication (upselling email, welcome email, post-stay email)
Advantages by level
Discounts or special loyalty rates by user level
Client area: My profile by level and advantages / My data / My reservations
Logic and program rules engine
CRM integration: Hubspot and PushTech
Booking engine integration – WIFI CRM: Hotelinking
API for connecting other CRMs: Members; Bookings
Discounts customization per customer from an external system (API)