We make it easy
to capture your clients

Our Loyalty tool offers a set of functionalities designed to reward the loyalty of your customers and improve their shopping experience by offering advantages and special incentives within key areas of your customers’ online journey.

75% of customers show greater loyalty to those brands that offer a high level of customer service.

Customer Service


Easy-to-use website


Online reviews


Loyalty programs


Master your direct channel

A loyalty program on your official website is one of the most important tools used to develop your direct sales channel. A user will choose to book through your direct channel instead of other channels. They will do this because they will have confidence that your loyalty advantages offer them something more than the other channels.

It starts right here

Loyalty is a strategy that strengthens the relationship with the customer in the medium term, increasing revenue, and laying the foundation for developing effective communication programs with customers that are aimed at diverting them from other channels to the direct channel.

Earn more from your loyal customers


increase in average spend


increase in hotel profits


longer stays from returning customers

Capture more loyalty members

Use our leading technology systems to gain automatic identification and registration to your loyalty programs. Not only do we offer quick social login through Facebook and Google, but we also offer it throughout the customer journey, on both desktop and mobile, throughout the reservation process, and through the contact center. Our systems will then recognize and welcome your loyalty members with a personalized greeting and encourage the members to view your exclusive offers. The system will also encourage users not yet registered to be part of the program.

Personalized system notifications

Our systems will recognize and welcome your loyalty members with a personalized greeting and encourage the members to view your exclusive offers. They will have quick access to a private section to access their personal information, their level in the program, exclusive special rates and discounts, reservation history, and promos to further access.

Reward members with exclusivity

Easily create different membership levels according to total spending. Loyalty allows you then to offer different advantages according to the segmentation you have created, and all this can be defined by chain and/or hotel. We also provide visibility of discounts to non-members throughout the booking process to encourage loyalty sign-ups.

Let your competitive edge shine

Display a distinct advantage of your competitors by sending loyalty offers to metasearch engines using Roiback’s direct connectivity. Simply configure which metasearch sites and to which hotels you want to distribute your loyalty offers.

Easy upsell and customer retention processes

Synchronize your direct channel in-real time with your CRM and marketing automation system. Easily upsell and nurture customers through automated emails before, during, and after their stay.


Standard Package


Advanced Package

Loyalty program personalization

Personalized messages to identify and attract users

Systems to facilitate user registration
(Social login through Facebook and Google or through a short form)

Loyalty component (Sign-up / sign-in on any web project outside Roiback)

Personal data and withdrawal from the program

Members database and client file of program

Exclusive program advantages per hotel

Loyalty discounts or special rates

Exclusive discount rates for non-members on availability and price page

Send loyalty rates to goals

Communication (upselling email, welcome email, post-stay email)

User levels

Advantages by level

Discounts or special loyalty rates by user level

Client area: My profile by level and advantages / My data / My reservations

Logic and program rules engine

CRM integration: Hubspot and PushTech

Booking engine integration – WIFI CRM: Hotelinking

API for connecting other CRMs: Members; Bookings

Discounts customization per customer from an external system (API)

Simple. Relevant. Personalized. Reachable.