digital marketing archivos

Practical guide to choose a chatbot for your hotel website20210720084025

Practical guide to choose a chatbot for your hotel website

julio 20, 2021

A chatbot with advanced technology and with a proper configuration is able to solve more than 80% of the doubts and queries made by your hotel’s...

Tripadvisor Plus: the subscription program that promises to increase direct hotel sales. What is it and how can you get the most out of it?20210706090525

Tripadvisor Plus: the subscription program that promises to increase direct hotel sales. What is it and how can you get the most out of it?

julio 6, 2021

Since its official launch in March 2021, Tripadvisor Plus has generated a lot of interest and discussion in the hotel industry. Once again a pioneer, ...

7 free Google tools to help you make decisions20210412100910

7 free Google tools to help you make decisions

abril 12, 2021

In recent years and especially since the beginning of the pandemic, Google has offered numerous free tools to help guide tourism professionals, and es...

Important novelty! Google begins to show free ads within Google hotel ads20210309153334

Important novelty! Google begins to show free ads within Google hotel ads

marzo 9, 2021

At Roiback Digital, the Roiback division specialized in digital marketing, we are constantly searching for news, tests and new functionalities that ca...

Roiback and DerbySoft sign a partnership20210308113626

Roiback and DerbySoft sign a partnership

marzo 8, 2021

This partnership provide hoteliers with artificial intelligence and machine learning to help them maximize metasearch marketing ROIs. Roiback, a marke...

Los beneficios de la integración directa con metabuscadores20210129150043

Los beneficios de la integración directa con metabuscadores

enero 29, 2021

A la hora de reservar un alojamiento, el 94% de los viajeros usan metabuscadores de manera ocasional, el 73% de forma regular y el 43% los utiliza sie...

Black Friday 2020: hotel direct channel drives encouraging results20201201103821

Black Friday 2020: hotel direct channel drives encouraging results

diciembre 1, 2020

Black Friday has given us many reasons for optimism. Despite the current uncertainty, Black Friday 2020 has confirmed the trend in the hotel sector a...

Quick guide for a winning Black Friday & Cyber Monday!20201109152527

Quick guide for a winning Black Friday & Cyber Monday!

noviembre 9, 2020

Black Friday (November 27th) and its youngest sibling (that never stops growing!) Cyber Monday (November 30th) are just around the corner! This year m...

Enjoy our innovative payment management system free of charge for 3 months20200720092425

Enjoy our innovative payment management system free of charge for 3 months

julio 20, 2020

Enjoy 3 months of free use of Epayments Manager and test the tool and all its functionalities. Offer valid until September 30, 2020. The more than 2,0...

The battle for the top position in Google searches becomes more important20200716093624